Shauroom (ШАУROOM)
A sleek rebrand capturing the elegance of modern golf equipment.
Client:
SHAUROOM — Founded & Developed by Aleksei Makarov
Services:
Concept · Operations · Franchise System · Central Kitchen · Branding
The Challenge:
Shawarma in Russia was a low-trust street food category with zero standards.
The goal: create a premium, systemized, scalable fast-casual concept and turn it into a franchise.
The Solution:
I developed SHAUROOM from scratch:
Premium shawarma cooked in a combi-oven — unique for the market
Modern fast-casual format with strict processes
Built a central production facility to supply all stores
Created a full franchise package and operating system
Scaled multiple locations and partners
The Results:
SHAUROOM became one of the first premium shawarma chains in Russia:
Strong unit economics
Successful franchise roll-out
Influenced an entire wave of “modern shawarma” concepts
Business sold after scaling
Gallery
Testimonial
SHAUROOM set a new standard for the category and changed how people see fast-casual.
Aleksei Makarov
-
CEO
