Dodo Pizza · Bulgaria
Market entry research and launch preparation for Dodo Pizza expansion into Bulgaria.
Client:
Oktavian N
Services:
Market Research · International Expansion · Financial Modeling · Strategy
The Challenge:
Assess the feasibility of entering a new international market from scratch.
The task was to understand whether Bulgaria was a viable country for expansion, what risks existed, and how the business model needed to be adapted to local conditions.
The Solution:
Over a six-month period, I worked on a full-scale market entry analysis focused on data, regulations, and unit economics.
Scope of work:
Market and consumer analysis
Competitor research and benchmarking
Financial modeling and unit economics
Legal and regulatory research
Labor market and cost structure analysis
Adaptation of the business model to local specifics
Strategic recommendations for market entry
The goal was not speed, but depth — understanding the country as a business environment before making expansion decisions.
The Results:
Clear market-entry feasibility assessment
Detailed competitor landscape
Financial model adapted to Bulgarian realities
Risk map covering legal, operational, and economic factors
Strategic foundation for international expansion decisions
This case represents deep pre-launch work required before entering a new country — where mistakes are expensive and preparation is critical.
Gallery
Testimonial
The research and preparation work gave us a clear understanding of the Bulgarian market and allowed us to enter the country with confidence. The analysis covered both strategic and operational aspects, helping us avoid critical early-stage mistakes. As a result, we successfully launched and started operations in the market.
Oktavian Nizamov
-
CEO
